About Searchbloom

Owning it is the value of accountability.You take ownership of your successes, failures, and the work that leads to either outcome. This is built on the three components of Trust, Knowing Your Objective, and Responsibility.

When these three components work together, we can quickly solve problems and push to greater heights. That’s why we sweat the small stuff.

• Be Consistent and Dependable.
• Follow through, follow through, follow through.
• Micro management is unnecessary because we know our team is disciplined.
• We hold ourselves and one another accountable to Searchbloom standards.
• We take responsibility for a ‘dropped ball’, even when it isn’t totally our fault.
• Uncompromising attention to detail.

There are two schools of thought with communication:

The first views it as a ping pong match. Ideas are exchanged back and forth until the match is ended.

The second views it as a house that’s under construction. You work together to build common meaning, and in that way everyone works intuitively toward a common goal.

At times, each of these will be true.

Take the first. It implies a winner and a loser, and at times that needs to happen. Clear communication, solid reasons for your thinking, and a plan of action can often win the day with a partner or team member who thinks their way is better. Sometimes keeping it crystal means showing others a better way.

And in the case of the second: Everyone at Searchbloom has a role (that they own), and you have to communicate clearly with them to meet your goals. When done well, it creates a win-win scenario and we are all better for it. But if we all have a different understanding of Search Engine Marketing, our goals, and what our partner wants, we can’t succeed.

Either way you look at it, good communication greases the wheels of organizations and relationships.

When it works, it works. Searchbloom and her partners will see explosive growth, and it’s easy to take for granted.

But when it breaks, battle lines are drawn – and every other value at Searchbloom starts to suffer. That’s why this value is so important.

Build the house!

• Be Clear in ALL Communication.
• When in doubt, pick up the phone!
• We seek first for understanding, then to be understood.
• Don’t shy away from the tough conversations.
• Be proactive with the WHAT and WHY.

Taking pulse is how we get results. It’s the process we use to discover what to say “yes” or “no” to, and it’s how we take the complex topics we work with and make them simple.

A similar way to think of it is to “Do it once, and do it right.” That’s the efficiency that keeps you engaged and happy at work. It’s what brings progress for Searchbloom, her partners, and your life.

• Be Effective, not just Efficient.
• Be intentional with your day, your week, and your priorities.
• Begin with the End in Mind.
• Take time to reflect on the forest, then focus on the trees.
• See all aspects of your life, not just work.

In the bigger scheme of things – what keeps you going?

On one hand, you have people who rely entirely on motivation. These are the people who find some spark to push them to the top of the hill each and every day. Though some days are better than others, they find inspiration in the ever-lauded motivational cat posters of the world.

On the other hand, you have people who rely entirely on discipline to roll the rock to the top of the hill. Rain, snow, or sunshine, they dig deep and power through based on their own willpower – regardless of what the world has to say.

Which side is best? And what do we look for at Searchbloom?

We believe the answer lies in between these two goalposts. Our aim is for everyone to know their why – and press on even if they forget their why sometimes.

Both are needed to be truly successful, and are encapsulated in the simple phrase “we got this.” This attitude helps create a climate of positivity and growth that’s essential to our mission.

When everyone is positive and active, satisfaction with work, life, and everything else improves.

At Searchbloom, this value makes us feel invincible – immortal even – and is always infectious.

• Be positive and confident.
• Feed the RIGHT wolf.
• Everything we do starts in our minds – We control what’s in our minds.
• Our attitude determines how far we go, how high we fly, and how hard we push.
• We are self-motivated and self-aware.
• We’re humble because we remember where we came from.

Our mission – Search Engine Marketing – is an ever-changing discipline. It will forever be an uphill battle – a Sisyphean task.

That is why we say “never let it rest.” No matter what, you have to keep pushing the rock.

When you always push in your work, discipline, or career – people will notice. Results will follow. Promises will be kept, and failures will be taken in stride.

At work, when people live this value it looks like constant collaboration and communication.

When we are met with problems, we chip away at the task until a solution is found. This applies to partner work, culture, and everything in between.

And at Searchbloom, this means everyone is constantly developing into their best.

We push the rock to the top of the hill, and then find a new hill.

• Be Persistent and Unrelenting.
• Keep pushing the ROCK.
• We value quality work, innovation, and continual improvement.
• Follow up, follow up, follow up.
• We never let up on our promises.
• Take calculated risks, because we’re not content with the status quo.
• Failure is a part of success and we learn from our mistakes.