About our Partner
Our partner is a company that specializes in creating high-quality, innovative glass smokeware. They are known for their ultra-durable products which include a range of dab rigs, water pipes, bubblers, and other related accessories designed to enhance the experience of their customers.
They offer some of the most cost-effective consumption tools on the market today, with fully-functional, everyday-use glassware sold at a fraction of their competition’s prices.
Who They Are
At their core, our partner is an innovator within cannabis culture focused on delivering robust products crafted from borosilicate glass that promises longevity and reliability. Their approach to design marries form with function resulting in compact yet potent delivery systems suitable for both connoisseurs and casual enthusiasts alike.
What They Do
The business develops and retails advanced smoking hardware aimed at elevating user experience through superior craftsmanship:
- Producing mini dab rigs that enable portability without sacrificing performance.
- Crafting miniature-sized bongs commonly referred to as “mini-water pipes” made from borosilicate glass recognized for its resistance to thermal shock.
- Designing unique bubbler configurations with optimized airflow dynamics ensuring smooth hits every time.
Their extensive product lineup attracts customers seeking quality materials combined with thoughtful engineering catered specifically towards concentrate consumption needs within emerging legalized markets globally.
The Problem
- They sell in one of the hottest & fastest growing industries in digital marketing. However, their authority as a cannabis product seller was not strong enough to keep up with strong competitors in their space with larger budgets & inventories.
- The partner came to Searchbloom originally selling a somewhat niche product that addressed the needs of a subsection of cannabis enthusiasts. As a result, their site did not have enough topical relevance to demonstrate itself as a leader in cannabis accessories.
The Solution
Searchbloom’s SEO strategy is threefold: Authority, Relevancy, and Technology (A.R.T.). We conducted a thorough audit of our partners' online presence and identified areas of improvement that would help them achieve their traffic and revenue goals.
- Engaged in comprehensive market analysis to tailor a distinctive backlink strategy for their niche
- Acquired highly relevant, industry-specific backlinks from trusted sources within the glass smokeware community
- Executed an internal link audit to enhance link equity distribution throughout the company’s website
- Conducted thorough competitive and keyword research tailored to the cannabis accessories marketplace
- Optimized on-page content elements such as titles, meta descriptions, headers, and page text aligned with targeted keywords
- Provided strategic direction for creating new on-site content that addresses customer questions and enhances authority
- Suggested blog content structures along with topic recommendations designed to attract engaged traffic
- Implemented site speed enhancements for improved user experience and better search engine performance.
- Optimized Content Silo Structure by clustering related topics together increasing topical relevance signals sent to search engines.
- Structured data markup was refined enabling clearer communication between web pages and search engines
The Results
| Metric/Period | Dec 2020 | Dec 2022 | % Increased |
| Keywords in Spots #1-3 | 73 | 309 | +429% |
| Keywords on Page 1 | 119 | 652 | +548% |
| Domain Rating | 29 | 49 | +169% |
Notably, our partner releases a limited edition product line each fall to celebrate Halloween, but their normal “busy season” is in April and December. Here’s a look at their organic search performance during the most important non-peak time of the year.
| Metric/Period | Oct 2022 | Oct 2023 | % Increased |
| Revenue (from search) | $61,870 | $117,090 | +189% |
| Keywords in Spots #1-3 | 325 | 382 | +118% |
2024 LEADING AGENCY
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