About Our Partner
Our partner is a canvas art company that specializes in creating contemporary and motivational artwork. Their collections feature a range of visually striking and inspirational pieces, often incorporating pop culture references and modern aesthetics, designed to enhance spaces with meaningful and stylish art.
Who They Are
Our partner stands out as a canvas art designer and manufacturer embodying the hustler mentality day in and day out. Rooted in a commitment to sustainable practices, they utilize eco-friendly resources to craft high-quality art on vibrant, damage-resistant canvas. This fusion of the hustler spirit with a dedication to sustainability results in a collection that not only reflects resilience and determination but also ensures lasting, impactful artwork for enthusiasts who appreciate both style and eco-conscious choices.
What They Do
They offer one-of-a-kind, officially licensed canvas art featuring iconic sports legends, classic board games, and blockbuster movies – all with a motivational twist. Their artwork is:
- Shipped fully assembled and ready to hang
- Handmade in the U.S.A. using MDF composite wood frames
- Eco-friendly & high-resolution
Created in collaboration with well-known artists and industry icons, their extensive collection attracts customers looking for high-quality art for their homes and offices.
The Problem
They sell specialized products in an incredibly competitive industry and were struggling to gain traction with their rankings among SERPs full of competitors with more inventory and larger budgets.
They approached Searchbloom with a site solely focused on aesthetics that didn’t follow SEO best practices and lacked topical authority as a leader in the canvas art space.
The Solution
Searchbloom's SEO approach revolves around three key focus areas: Authority, Relevancy, and Technology (A.R.T.). Through a comprehensive audit of our partners' online presence, we identified data-driven actions that could be taken in each of these focus areas to help them accomplish their traffic and revenue objectives.
- Conducted a comprehensive market analysis to develop an outreach strategy tailored to their niche and its competitive landscape
- Acquired highly relevant, industry-specific backlinks from trusted sources within the art, design, and decor communities to create a well-rounded and diverse backlink portfolio
- Executed an in-depth toxic link audit, resulting in necessary updates to the list of disavowed domains using Google Search Console’s link disavowal tool
- Conducted thorough competitive and keyword research tailored to canvas art, motivational wall art, and sports-themed wall art niches
- Implemented data-driven on-page optimization recommendations that impacted on-page elements like titles, meta descriptions, and headings
- Collaborated on an in-depth content creation plan to develop enhanced content for both new and existing product and collection pages that addressed product specifics and customer questions while providing increased internal and external linking opportunities
- Implemented custom H1 formatting to meet optimization requirements while preserving the site’s visual integrity, ensuring search engines properly prioritize and understand webpage content
- Executed site speed optimization, including script removals and image optimizations, improving both user experience and search engine performance by enhancing loading times
- Removed an unnecessary collection subfolder identified by Searchbloom, streamlining site structure and improving pass-through authority and indexation
The Results
As an art retailer, our partner’s busiest time of the year is from November to January, covering Black Friday and the Holidays. The goal of Searchbloom’s partnership was to increase revenue during the “slower season” through organic traffic sources.
Within two months of the campaign, focused efforts made by the Searchbloom team to improve rankings for high-intent keywords and conversion-based on-site elements grew organic revenue by 155%. The table below provides a breakdown of this MoM growth between the period of July 2023 and August 2023.
| Metric | Jul 2023 | Aug 2023 | % Increased |
| Revenue (from search) | $28,914 | $44,823 | +155% |
| Keywords in Spots #1-3 | 302 | 355 | +118% |
As our partner’s eCommerce SEO campaign has progressed, with improvements made to website authority and on-page relevancy, we have continued to see significant keyword ranking gains.
As of January 2024, when compared to May 2023, our partner’s site has seen new or improved rankings for 3,901 keywords – this includes 1,155 keywords in the top 10 and 576 in the top 3 positions.
| Metric | May 2023 | Jan 2024 | % Increased |
| Keywords in Spots #1-3 | 245 | 576 | +236% |
| Keywords on Page 1 | 583 | 1,155 | +198% |
| Referring Domains | 440 | 618 | +141% |
2024 LEADING AGENCY
You Are Much More Than a Client.
