Enterprise PPC Specialist

Searchbloom is seeking an experienced Enterprise PPC Specialist. Join our team of digital marketers who collaborate seamlessly to drive exceptional results for our partners—and have fun along the way! To thrive in this role, you need to be a data-driven PPC expert with a deep passion for paid media. We’re looking for someone who stays ahead of industry trends, understands advanced bidding strategies, and has strong opinions about the implications of strategic approaches. The majority of your workday will be spent building, optimizing, and refining PPC campaigns that deliver measurable growth for our clients.

Searchbloom is an established and growing company, offering the opportunity to design and execute innovative PPC strategies, develop new processes, and grow as a thought leader in the industry.

Enterprise PPC Specialist Qualifications

• 5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms. (Required)
• 3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month) (Required)
• Client-facing experience in an agency environment. (Required)
• Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams. (Required)
• Proficient in Microsoft Office Suite & Google Drive.
• Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization).
• Experience with key PPC tools such as Google Ads, Google Analytics, Microsoft Ads, Google Tag Manager, and bid management platforms like Google Ads Editor. (Required)
• Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations.
• Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc.
• Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses.
• Familiarity with paid search attribution models, conversion tracking, and analytics.
• Analytical mindset with the ability to draw actionable insights from campaign data.
• Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.

Responsibilities & Duties

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
• Perform regular account audits to identify opportunities for optimization and cost savings.
• Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
• Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
• Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
• Monitor day-to-day campaign activity, budgets, and client deliverables.
• Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
• Stay up-to-date on PPC trends, changes, and competitor strategies to continuously improve performance.
• Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
• Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
• Perform quality assurance on PPC deliverables completed by PPC specialists.
• Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
• Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
• Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.