Boost Your Traffic, Leads, and Conversions With Google Ads Experts

A smartphone with the Google Ads logo on-screen while on top of a silver laptop keyboard. Google Ads (previously named Google AdWords) is a tremendous way for your business and its website to reach more customers than ever. However, setting up and keeping track of a Google Ads account requires a significant investment of time and resources, especially if you want top-notch results.

No need to worry, though. Your business can still take full advantage of Google’s digital advertising platform with help from Searchbloom’s team of experts in Google Ads management.

Work with us, and you’ll have a dedicated account manager setting up, monitoring, and optimizing your ad campaigns to produce immense results. Discover what Searchbloom’s Google Ads Management team has in store.

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What is Google Ads?

Google Ads is a platform for online advertising that allows you to display ads for your business across Google’s search engine results pages and its affiliate websites and apps such as YouTube. This provides you with access to a vast audience of potential customers that Searchbloom can help you effectively reach.

It often uses a pay-per-click (PPC) pricing model, meaning you only pay each time a user clicks one of your ads. This makes it incredibly cost-effective compared to other traditional forms of advertising. You may also be able to use other campaign types, such as paying for impressions or conversions if that is what works best for your business.

On top of that, Google Ads provides an array of ad campaigns and targeting options. This allows you to advertise your business in the way that best suits your goals and style to reach your ideal customers according to their interests, location, demographics, and much more.

Google Ads is a powerful tool. Moreover, with help from experts in paid advertising, like those at Searchbloom, you can enjoy all of the platform’s many benefits as your business thrives.

How an Expert Google Ads Management Agency Benefits Your Business

When you want the best results and the most out of your Google Ads campaigns, working with a team of seasoned professionals in Google Ads management services can make an enormous difference. Here are just some of the key impacts your website and business can benefit from when working with Google Ads experts from Searchbloom:

Produce qualified traffic

A well-crafted Google Ads account with optimized campaigns can ensure your business taps into immense traffic sources for your website. On top of that, working with a seasoned Google ads management team can make sure all that web and mobile traffic is made up of customers from your targeted audience — the ones who are most likely to become a lead or conversion for your business.

Custom strategy

Collaborate with our Google Ads management service team, and we will develop a customized strategy tailored to your business’s specific goals and objectives. Our experts will conduct thorough keyword research, competitor analysis, and audience targeting to ensure your campaigns are optimized for success.

Maximize ROI

Using our expertise in Google Ad campaign optimization, budget management, and targeting, your business can achieve a higher return on investment (ROI) than your original advertising spend. We ensure this with our Google Ad account managers monitoring, testing, and adjusting your campaigns to improve their performance, driving more leads and conversions at a lower cost.

Stay Focused

Managing Google Ads campaigns can be time-consuming and complex, requiring ongoing monitoring, optimization, and analysis. Outsourcing this task to a dedicated Google Ads management agency can save valuable time and resources that you can then use to focus on what matters most — keeping your business running and growing.

The Types of Google Ad Campaigns To Choose From:

Google Ads offers a vast assortment of ad campaign types to choose from. Each one is displayed in different places and forms throughout Google's search engine and its affiliated platforms. Some examples of Google Ads our experts will create for you include:

Search Ads – These ads appear in Google’s search engine results as simple titles and descriptions of significant pages on your site. In some cases, we may use dynamic search ads that automatically target users based on your site’s content.
Shopping Ads – Highly useful for product-based businesses. These ads appear on Google Shopping Search pages showing the picture, name, price, brand, and review score of a product your business sells online, linking directly to your site’s product page for users to access.
Display Ads – These are simple graphic and text ads on the Google Display Network (GDS), a massive network of affiliated websites, apps, and videos. These can help you easily draw traffic from several digital channels.
Video Ads – These are ads typically shown on YouTube and can appear before, during, or even after videos. Video Ads are an awesome and affordable way to build your brand recognition in a specific audience or geographic location or both.
App Campaigns – These ads promote your mobile app across Google’s platforms which include Search, the Google Play Store, YouTube, and the Google Display Network. The primary goal of this campaign is usually app installs.
Performance Max Campaigns – Using LLM’s and Googles “AI” the new PMax or (Performance Max) campaign type includes basically all campaign types under one campaign. There are pros and cons to using this campaign type and we’ve found it to be very fragile when making optimizations or changes. PMax campaigns serve across all Google Ads channels such as Search, Display, YouTube, Gmail, Google Discover, Google Maps, Google Shopping, as well as Google’s Partners & Affiliates.

Video/YouTube Ads – Short-form video ads displayed on Google and YouTube allow you to build your business’s online visibility quickly and easily. In addition, a well-crafted video ad can boost your traffic and revenue at a fraction of the cost.
Performance Max – A difficult campaign type to handle, but one Searchbloom experts are experienced with. These ad campaigns are meant to maximize campaign performance across multiple channels, boosting your ad’s reach and results to the max.

Our Google Ads Management Services

A screen showing the Google Ads banner above a window that shows the first step to creating an Google ads campaign.

With a marketing agency team of seasoned Google Ads and paid advertising experts, Searchbloom is dedicated to delivering exceptional results for our clients. Whether you want to increase brand visibility, generate qualified leads, or boost online sales, our comprehensive Google Ads management services are tailored to meet your unique business objectives. Here are some of the key services we provide when assisting you with creating or managing your existing Google Ads account:

Thorough Audits & Research

Our initial and primary services are in-depth audits of your current ad campaigns, comprehensive keyword research, and competitor analysis. For companies with existing Google Ads accounts, we look at your current paid marketing campaigns, evaluating their strengths, weaknesses, and results using various tools such as Google Analytics.

In addition, whether we are creating a new Google Ads account or configuring your existing one, our experts will perform extensive keyword research. We will find optimal target keywords relevant to your business and negative keywords to ensure your ads are only shown to your ideal customers.

Our team will also perform competitor analysis, comparing the qualities of your competitors’ ad campaigns to yours, such as their keyword usage and audience targeting. Our auditing and research will establish a solid foundation for future campaign strategies that match and exceed your online ad competitors.
Tailor-Fit Google Ads Campaign Creation

After auditing and researching, our Google Ads experts will work on creating effective ad campaigns. First, we will collaborate with you on settling the details of your campaign strategy, such as the types of campaigns you want, the content they should contain, and your overall ad budget.

Our Ads agency will also use the information from our audits and competitor analysis to determine the best demographic segments to send targeted ads. We will then create and test various ad campaigns for your target audiences and new ones your competition has yet to reach. We aim to create effective ad campaigns that draw in new and existing target audiences, providing you with increased customer traffic and greater potential conversions.
Comprehensive Google Ads Management

Beyond creating ads, our experts will also provide dedicated Google ads management services, keeping a sharp eye on each of your Google Ads campaigns. They will iterate and test various ad settings, elements, and configurations, checking their performance metrics to see which combinations produce the best results. Over time, our experts will optimize your Google ads to achieve incredible ROIs and minimal cost per acquisition (CPA).

Furthermore, we will also conduct conversion tracking on each ad, ensuring they are improved to generate optimal conversion rates. Our Google Ads specialists will consistently check trends to understand which campaigns can use more investment and which require fewer resources. Our disciplined approach to ad spend will ensure your business enjoys a healthy ROI to CPA ratio while staying ahead of the curve of your competitors.
Constant Monitoring & Monthly Reporting

Our experts will also continuously monitor and manage your Google ads campaign performance, reporting them to you and your team at the end of every month. In clear presentations, we will show you how successful our ad campaigns have been and the results of our expertise while managing your Google Ads account. We will be transparent and open with you every step of the way about how we achieved our results for your campaigns and discuss how we can further improve.

Elevate your paid advertising campaigns with expert Google ads management

Let Searchbloom’s PPC and digital advertising experts help you set up or raise your ad campaign and drive your business to new heights. Start today by signing up for our free market analysis.

Google Ads Management Frequently Asked Questions

It’s a simple process. First, visit “ads.google.com,” then select the “Start Now” option on the front page. After providing the initial sign-up information, you will include basic information about your business, such as your website URL, business name, location, and currency preferences.

The next steps are choosing your ideal campaign type, setting your budget, and creating your first ad — whether it includes ad copy text, images, or videos. Then, before your ads can go live, you must enter your business’s information, such as your preferred payment method and billing address.

After that, you’ll be able to launch your very first ad campaign on Google Ads officially.

As with many aspects of digital marketing and advertising, the cost of advertising on Google ads depends on various factors, and costs can quickly change according to your industry, as different areas offer a more competitive landscape when it comes to advertising.
Our seasoned experts in Google Ads management services work to ensure that your ads are of such excellent quality that Google Ads provides a lower CPC, higher rankings for your ads, and a positive ROI overall.

When you manage your Google Ads account, you can easily see the success of your campaigns by integrating them with your business’s Google Analytics. From there, you must track and monitor key metrics within your website’s performance to see how well your campaigns are doing. Some of these metrics include your site’s click-through rate, conversion rate, cost per click, and return on advertising spend (ROAS).

These, of course, are difficult to track properly without the proper tools and expertise in using them, which is why many businesses work with a professional Google Ads management agency like Searchbloom.

Yes, Google Ads features the ability to advertise on YouTube ads. There is a wide range of ad campaign types specific to YouTube that you can choose from, such as bumper ads, out-stream ads, or masthead ads. You can target these ads according to your audience demographics and locations, as well as their general interests and keyword usage.

Yes, Searchbloom also provides various other vital search engine marketing services, including search engine optimization for local, national, and international businesses and brands. We are also highly experienced in performing effective SEO for eCommerce businesses.

We also provide in-depth SEO consulting services to businesses needing professional expertise in SEO strategy and conversion rate optimization for those seeking to maximize the number of conversions their web presence generates.

With all of our services comes a team of seasoned web developers, SEO experts, and content creation specialists dedicated to helping our partners succeed through their online presence.